Project Background:

A leading bank organized a public speaking competition themed "Responsibility, Initiative, and Ownership" to promote its corporate culture and values.

Client Needs:

• Skill Enhancement: Most participants were inexperienced in public speaking and lacked professional training.

• Procedure Design: The bank required professional trainers to provide training, serve as judges, and assist in developing competition procedures and scoring criteria.

• Budget Management: The bank needed to optimize the use of both external and internal resources while staying within a limited budget.

Speak Change Solution:

1.    Internal Screening and Intensive Training:

• Preliminary Screening: Evaluated 50 top participants based on their speeches.

• Intensive Training: Conducted a two-day on-site training session at the bank’s headquarters, providing targeted coaching to enhance speech and presentation techniques.

2.    Professional Judging and Scoring Criteria Development:

• Judging and Criteria: Speak Change trainers served as professional judges, developing scoring criteria and working with bank leaders to select the top 24 from the 50 finalists.

3.    One-on-One Coaching for Finalists:

• Personalized Coaching: After selecting the top 8 finalists through an online voting system, four Speak Change trainers provided specialized one-on-one coaching to each finalist.

Project Outcomes:

1.    Tangible Interpretation of Corporate Values:

• Storytelling Techniques: Training helped participants transform their speeches from abstract theories to real-life work experiences, embedding corporate values into their daily actions.

2.    Significant Improvement in Presentation Skills:

• High Praise: Company executives remarked, "This is the highest-level public speaking competition in the history of our Bank’s Credit Card Centre."

3.    Enhanced Corporate Promotional Video and Brand Image:

• Inspiring Stories: Executives were inspired by the stories from frontline employees, leading to the creation of 12 short videos, edited into a corporate promotional video widely shared on social media.

• Brand and Culture Promotion: The competition successfully promoted the bank’s corporate culture and enhanced employees' communication skills, significantly boosting the brand image.

This case study illustrates Speak Change's expertise in delivering customized training and coaching solutions that not only meet client needs but also drive substantial organizational and cultural benefits.